Privacy Policy

Last updated: 7 August 2026

Prime VIP Services respects your privacy and is committed to protecting personal information collected through this website.

This Privacy Policy explains how personal information may be collected, used, stored and protected when you visit https://primevip.co.uk/, contact us through the website or otherwise interact with our online services.

For the purposes of applicable data protection legislation, references to “Prime VIP Services”, “we”, “us” and “our” refer to the operator of this website.

If you have any questions about this Privacy Policy or how your personal information is handled through the website, please contact:

Email: concierge@primevip.co.uk
Website: https://primevip.co.uk/

1. Data Protection Legislation

We process personal information in accordance with applicable UK data protection legislation, including:

  • The UK General Data Protection Regulation, known as the UK GDPR

  • The Data Protection Act 2018, as amended

  • The Data (Use and Access) Act 2025

  • The Privacy and Electronic Communications Regulations 2003, known as PECR, where applicable

2. Information We May Collect

When you use this website, we may collect personal information that you provide directly to us.

This may include:

  • Your name

  • Your email address

  • Your telephone number

  • Information included within an enquiry or contact form

  • Information relating to the service you are interested in

  • Information you provide when corresponding with us

  • Any other information you voluntarily submit through the website

As Prime VIP Services provides chauffeur, concierge and close protection services, enquiries may occasionally contain additional information provided voluntarily by you that is relevant to your request.

Please avoid providing unnecessary sensitive or confidential personal information through website forms.

We may also automatically collect limited technical information when you visit the website, such as:

  • Your IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Approximate geographical information

  • Referral source

  • Date and time of visits

  • Website interaction and usage information

  • Cookie and consent preferences

Some of this information may be collected through cookies, analytics services, website security tools and server logs.

3. How We Collect Your Information

Personal information may be collected when you:

  • Submit a contact or enquiry form

  • Contact us using an email address or telephone number displayed on the website

  • Request information about one of our services

  • Interact with website functionality

  • Accept or manage cookies through our cookie consent banner

  • Browse the website

Technical information may also be collected automatically by our website hosting, security, analytics and cookie management systems.

4. How We Use Your Personal Information

Information collected through this website may be used to:

  • Respond to enquiries

  • Contact you regarding a request you have submitted

  • Provide information about our services

  • Understand the nature of your enquiry

  • Arrange or discuss potential services

  • Operate and maintain the website

  • Improve website functionality and user experience

  • Monitor website performance

  • Diagnose technical problems

  • Maintain website security

  • Prevent spam, fraud, abuse or malicious activity

  • Maintain records of communications where appropriate

  • Comply with applicable legal and regulatory requirements

We will not use personal information collected through this website for purposes that are incompatible with those described in this Privacy Policy unless permitted or required by law.

5. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract or steps before entering into a contract

Where you contact us about receiving a service, we may process your information where it is necessary to take steps at your request before entering into a contract.

Legitimate interests

We may process information where it is reasonably necessary for our legitimate interests, including responding to enquiries, operating our website, improving our services, maintaining security and managing communications.

Where we rely on legitimate interests, we consider whether our interests are overridden by your rights and freedoms.

Consent

We may rely on your consent where you have specifically agreed to a particular form of processing, including certain cookies or electronic marketing where consent is required.

You can withdraw consent at any time. Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.

Legal obligation

We may process personal information where necessary to comply with a legal or regulatory obligation.

6. Website Enquiry Forms

When you submit an enquiry through our website, the information you provide will be used to review and respond to your request.

Our website may require you to confirm that you have read or agreed to this Privacy Policy before submitting an enquiry.

Submitting an enquiry does not automatically subscribe you to marketing communications.

Information submitted through the website may be transmitted by email and may also be temporarily or permanently stored within the website, its database, email systems or associated service platforms where necessary to process the enquiry.

7. Cookies and Similar Technologies

This website uses cookies and may use similar storage or access technologies.

Cookies are small files or pieces of information stored on or accessed from your device when you visit a website.

Cookies may be used to:

  • Enable essential website functionality

  • Remember preferences

  • Maintain website security

  • Record cookie consent choices

  • Understand how visitors use the website

  • Measure website performance

  • Support third party functionality where applicable

Some cookies are strictly necessary for the website to operate and may not require consent.

Non essential cookies, including analytics, advertising or certain third party cookies, will only be activated where required after you have provided the appropriate consent through our cookie consent system.

You can accept, reject or manage non essential cookies through the cookie consent banner or cookie settings available on the website.

You can also control cookies through your browser settings, although disabling certain cookies may affect website functionality.

8. Analytics

We may use website analytics technologies to understand how visitors interact with the website.

Analytics information may include pages visited, time spent on the website, device information, approximate location, referral sources and general website usage patterns.

Where analytics technologies require consent under applicable law, they will not be activated until the appropriate consent has been provided.

Analytics information is primarily used to understand website performance and improve the experience provided to visitors.

9. Third Party Services

Our website may rely on third party providers to operate effectively.

These may include providers of:

  • Website hosting

  • Domain and DNS services

  • Website maintenance

  • Email services

  • Contact forms

  • Website security

  • Spam prevention

  • Website analytics

  • Cookie consent management

  • Backup services

  • Content delivery networks

  • Other technical website infrastructure

These providers may process limited personal information where necessary to provide their services.

Where third parties process personal information on our behalf, we take reasonable steps to ensure appropriate data protection arrangements are in place.

10. Links to Other Websites

This website may contain links to websites operated by third parties.

Once you leave our website, the collection and use of your information will be governed by the privacy policies of the third party website concerned.

We are not responsible for the privacy practices, security or content of external websites.

We recommend reviewing the privacy policy of any external website before providing personal information.

11. Sharing Your Personal Information

We do not sell your personal information.

We may share personal information with trusted service providers where reasonably necessary to operate the website, manage enquiries or maintain our systems.

Information may also be disclosed where necessary:

  • To comply with applicable law

  • To comply with a court order or lawful request

  • To establish, exercise or defend legal rights

  • To investigate suspected fraud or unlawful activity

  • To protect the security of our website, systems, users or other individuals

  • In connection with professional legal, technical or regulatory advice

We only disclose information where there is an appropriate reason and lawful basis for doing so.

12. International Data Transfers

Some website, hosting, analytics, email or technology providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the information continues to receive an appropriate level of protection as required by UK data protection law.

Depending on the destination and provider, safeguards may include UK adequacy regulations, recognised contractual safeguards or other mechanisms permitted under applicable data protection legislation.

13. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may vary depending on:

  • The nature of the information

  • The purpose for which it was collected

  • Whether an enquiry develops into a business relationship

  • Legal, accounting or regulatory obligations

  • Security and fraud prevention requirements

  • Whether information is required in connection with a dispute or legal claim

Information that is no longer required will be deleted, anonymised or securely disposed of where appropriate.

14. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information collected through this website.

These measures may include:

  • Secure website connections using SSL or TLS encryption

  • Website and server security measures

  • Access controls

  • Software and security updates

  • Secure passwords and account controls

  • Website backups

  • Spam and malicious traffic protection

  • Restricting access to personal information where appropriate

No website or electronic transmission method can be guaranteed to be completely secure. However, we take reasonable precautions appropriate to the nature of the information being processed.

15. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you the right to:

  • Request access to personal information held about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information

  • Request restriction of processing

  • Object to certain types of processing

  • Request transfer of your information in a portable format where applicable

  • Withdraw consent where processing relies on consent

  • Raise concerns about how your personal information is being processed

Not every right applies in every circumstance.

To exercise a data protection right in relation to information collected through this website, contact:

concierge@primevip.co.uk

We may need to verify your identity before responding to certain requests.

16. Complaints

If you are concerned about how personal information collected through this website has been handled, please contact us first so that we have an opportunity to investigate your concern.

You also have the right to raise a complaint with the UK supervisory authority for data protection:

Information Commissioner’s Office

Website: www.ico.org.uk

17. Children’s Privacy

This website and the services promoted through it are not specifically directed towards children.

We do not knowingly use the website to collect personal information from children unless there is an appropriate reason and lawful basis for doing so.

If you believe that information relating to a child has been submitted through the website inappropriately, please contact us.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

  • The website

  • The technologies or services we use

  • Our data processing activities

  • Applicable legislation

  • Regulatory guidance

The latest version will be published on this page and the “Last updated” date will be changed accordingly.

We recommend reviewing this Privacy Policy periodically.

19. Contact Us

For questions about this Privacy Policy, personal information collected through the website or your data protection rights, please contact:

Prime VIP Services

Website: https://primevip.co.uk/
Email: concierge@primevip.co.uk